Choice Tips

4 Reasons Big Data Works For Small Business

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Big Data For Small Business: 5 Easy Ways To Use Anaytics. Word cloud with big data in large letters.

“Big Data” is synonymous with huge organizations housed in tall, looming skyscrapers. They buzz around and ask questions like, “What will our shareholders think?” and “Is the jet ready for our Tokyo meeting?” They have billion dollar budgets to support their data-driven strategies. Fortunately, accessing big data is easier and cheaper than ever. This means […]

Choice Tips

Get People To Care About Your Boring Business

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Get People To Care About Your Boring Business. Picture of a man in a dark grey business suit wearing a monkey mask.

Let’s face it. Some businesses are simply boring. Selling office supplies or providing accounting services is not inherently fun or interesting. There’s nothing sexy about providing clean water or investment advice. While this can make effective marketing difficult, it is far from impossible. Here are five steps to get people to care about your boring […]

Marketing Tips

The Art of Last Minute Holiday Marketing

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The Art of Last Minute Holiday Marketing

With the holiday season well underway, most organizations have launched their holiday marketing campaigns. For those who have not, it is not too late to take advantage of a huge promotional opportunity. Here are some ways to make the most of this year’s season of giving: Use social media. Ask your followers holiday-themed questions. Present unique […]