Choice Tips

5 Ways Affiliate Marketing Works For Any Brand

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Affiliate marketing is often associated with fly-by-night companies selling cure-all elixirs in need of some spunky representatives. Or élite groups with significant buy-ins that MAY pay off if you are industrious enough. As a result, many are unaware of affiliate marketing’s potential for almost any organization. Below are five ways affiliate marketing works for any brand: Expands Audience Assuming that you have defined […]

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Four Ways To Create A Stellar Recruitment Plan

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Whether you are a university recruiter searching for plucky seniors to boost your campus, or a hiring manager developing strategies to attract innovative talent, a strong recruitment plan is a must. While traditional, catch-all methods can be effective, the numbers of options available gives applicants the power of choice. So how do you attract people […]

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How To Prepare For Generation Z

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How To Prepare For Generation Z

The marketing reign of millennials is coming to an end. The successors: the younger and even more tech-savvy Generation Z. This demographic is the first generation to grow up in a completely digital world. They are also the most culturally and ethnically diverse groups in American history. Given their unique characteristics, Gen Z presents marketing […]

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4 Steps For A Great Cause Marketing Campaign

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Cause marketing is an excellent way to differentiate your brand. From brand awareness to increased loyalty, the benefits are immense.  However, developing an effective strategy can be difficult. Below are four steps on how to execute a great cause marketing campaign: Identify Your Model Before building your campaign, decide what cause marketing model reflects your […]