Choice Tips

Why Your Brand Could Use Heartful Marketing

Posted on

At its core, marketing is simply a strategic process that elicits particular emotions to encourage action. For example, a targeted ad about simplifying the hiring process brings relief to the stressed business owner. However, consumers are bombarded with these tactics on a daily, hourly, minutely (its a word, I swear!) basis. As a result, they […]

Branding

Four Ways To Get Millennials To Care About Your Brand

Posted on
Four Ways To Get Millennials To Care About Your Brand

As one of the most dynamic generations, millennials are a key demographic for businesses.  They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers.  With so many clamoring for their attention, how does one stand out? Here are four tips to get […]

Branding

How To Create A Merchandising Plan That Gets Results

Posted on

Originally published Sep 28, 2018. Updated July 26, 2018. By Noelle Brooks Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is a great strategy. Use these five tips to develop a killer merchandising plan: Define Your Audience When defining your audience, be specific. Go beyond […]

Choice Tips

How To Create Buyer Personas That Work

Posted on
How To Create Buyer Personas That Work

If you build it, they will come. Not only is this an overused line from a classic movie, but it is also the mentality many have when running a business. As long as you create the perfect product or offer great services, you will be rolling in sales. Unfortunately, this simply is not the case. You […]