By Noelle Brooks In marketing, the more personal your strategies, the more effective your campaign. Promotional products are an excellent way to accomplish this. After receiving a promotional product, 85 percent of people do business with that company, and the cost per impression is less than traditional media. This is why gift-giving initiatives are so effective. You […]
By Noelle Brooks Typically, accounting does not produce the warm-and-fuzzies. If anything, it’s a term that fills many of us with dread. Between the paperwork, the foreign terminology, and the ever-changing regulations (oh and did I mention paperwork?) accounting is a task postponed for more pleasant activities. Robby Mathis, CEO of The Robby Group, understands […]
By Noelle Brooks Customers want to feel special. They want to believe that they are your one and only, your ultimate favorite, that your business rises and sets based on their business. In reality, you are a busy professional with a bazillion clients and an endless to-do list. So how do you provide your customers with […]
By Noelle Brooks “Big Data” is synonymous with huge organizations housed in tall, looming skyscrapers. They buzz around and ask questions like, “What will our shareholders think?” and “Is the jet ready for our Tokyo meeting?” They have billion-dollar budgets to support their data-driven strategies. Fortunately, accessing big data is easier and cheaper than ever. […]
By Noelle Brooks For humans, the need to overcomplicate comes as natural as breathing. This is particularly true when it comes to business. We assume if it is easy, we must be missing something. As a result, we create hurdles that keep us from crossing the finish line. And often, we do not even realize […]
