As one of the most dynamic generations, millennials are a key demographic for businesses. They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers. With so many clamoring for their attention, how does one stand out? Here are four tips to get […]
Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]
In part one of this direct mail series, we discussed how mail still attracts customers. For part two, we will review best practices and strategies for implementing a direct mail campaign. Ways To Maximize Direct Mail’s Marketing Impact Here are a few ways to get the most out of your mail marketing campaign: Segment your […]
When developing business strategies, customers take center stage. They are the reason for the 15+ hour work days and endless brainstorming sessions. Lead generation and customer retention are crucial aspects of a healthy business. However, these metrics hinge on employee performance. So how does a company guarantee high quality work performance? Companies need to invest […]
There comes point in every business cycle when a rebranding is necessary. Markets fluctuate and shift over time, often without warning. This can be caused by the entrance of new competitors, the exit of old ones, shifts in demographics, new technology or something as fickle as consumer tastes. What once worked no longer does, and much […]
