By Noelle Brooks Facing admission declines and growing budget concerns, colleges and universities are searching for ways to differentiate. One of the best ways to increase engagement and target specific demographics is with promotional products. So here are ten trending promo products for college marketing: Wireless Charging Pad Mobile accessories are one of the top categories […]
Originally published Sep 28, 2018. Updated July 26, 2018. By Noelle Brooks Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is a great strategy. Use these five tips to create a merchandising plan that gets results: Define Your Audience When you create a merchandising plan, […]
By Noelle Brooks In part one of this direct mail series, we discussed how mail still attracts customers. For part two, we will review best practices and strategies for implementing a direct mail campaign. Ways To Maximize Direct Mail’s Marketing Impact Here are a few ways to get the most out of your mail marketing […]
By Noelle Brooks Relationship building is key to business success. It is four times harder to attract a new client than retain an existing one, making customer appreciation efforts crucial. Promotional gift giving bolsters your brand while recognizing those who currently support it. It is […]
By Noelle Brooks As any marketer knows, the key to an effective campaign is planning. Addressing each component in advance minimizes complications that can ruin an otherwise fantastic campaign. This is particularly the case when ordering promotional products. Waiting last minute to get these items may mean losing an effective marketing strategy. Below are examples […]
