Branding

Four Ways To Get Millennials To Care About Your Brand

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Four Ways To Get Millennials To Care About Your Brand

As one of the most dynamic generations, millennials are a key demographic for businesses.  They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers.  With so many clamoring for their attention, how does one stand out? Here are four tips to get […]

Branding

How To Create A Merchandising Plan That Gets Results

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  Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]

Choice Tips

How Employee Incentive Programs Are Great For Business

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When developing business strategies, customers take center stage. They are the reason for the 15+ hour work days and endless brainstorming sessions. Lead generation and customer retention are crucial aspects of a healthy business.  However, these metrics hinge on employee performance. So how does a company guarantee high quality work performance? Companies need to invest […]

Branding

Rebrand or Die: How To Avoid Business Extinction

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Rebrand and Die: How To Avoid Business Extinction

There comes point in every business cycle when a rebranding is necessary. Markets fluctuate and shift over time, often without warning. This can be caused by the entrance of new competitors, the exit of old ones, shifts in demographics, new technology or something as fickle as consumer tastes. What once worked no longer does, and much […]