Branding

How To Find And Craft Your Brand Story

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In a previous blog post, we discussed marketing tactics to attract customers, particularly for those in “boring” industries. These brands often believe they do not have an “interesting” story. They try so hard to create something with mass appeal that who they are gets lost in bland strategies and industry lingo. This is why finding […]

Branding

Rebrand or Die: How To Avoid Business Extinction

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Rebrand and Die: How To Avoid Business Extinction

There comes point in every business cycle when a rebranding is necessary. Markets fluctuate and shift over time, often without warning.¬†This can be caused by the entrance of new competitors, the exit of old ones, shifts in demographics, new technology or something as fickle as consumer tastes. What once worked no longer does, and much […]