Choice Tips

6 Tactics to Jumpstart Your Nonprofit Marketing

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6 Tactics to Jumpstart Your Nonprofit Marketing

Despite their social impact, nonprofits routinely struggle to be recognized. In a sea of brands clamoring for consumers’ attention, it can be difficult to stand out. Charitable organizations have also faced severe budget cuts, which places marketing on the backburner. However, effective promotion is crucial for community building and funding. Below are six tactics to […]

Choice Tips

How To Prepare For Generation Z

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How To Prepare For Generation Z

The marketing reign of millennials is coming to an end. The successors: the younger and even more tech-savvy Generation Z. This demographic is the first generation to grow up in a completely digital world. They are also the most culturally and ethnically diverse groups in American history. Given their unique characteristics, Gen Z presents marketing […]

Marketing Tips

Keep The Beat: Three Ways Music Boosts Marketing

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Keep The Beat: Three Ways Music Boosts Marketing

Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology and consumer habits. […]