Branding

6 Tactics to Jumpstart Your Nonprofit Marketing

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6 Tactics to Jumpstart Your Nonprofit Marketing

By Noelle Brooks Despite their social impact, nonprofits routinely struggle to be recognized. In a sea of brands clamoring for consumers’ attention, it can be difficult to stand out. Charitable organizations have also faced severe budget cuts, which places marketing on the backburner. However, effective promotion is crucial for community building and funding. Below are […]

Customer Strategy

How To Prepare For Generation Z

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How To Prepare For Generation Z

By Noelle Brooks The marketing reign of millennials is coming to an end. The successors: the younger and even more tech-savvy Generation Z. This demographic is the first generation to grow up in a completely digital world. They are also the most culturally and ethnically diverse groups in American history. Given their unique characteristics, Gen […]

Branding

Above Par: 5 Steps For Golf Tournament Success

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5 Steps For Golf Tournament Success

By Noelle Brooks Given their popularity and high revenue potential, golf events are excellent opportunities for nonprofits and businesses alike. Nonprofits can meet their annual fundraising goals and businesses can promote their brand to an affluent market. These events are also great for colleges and offer the opportunity for amateur golfers to showcase their talent. […]