Branding

How To Craft An Authentic Brand Story

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Originally published Mar 12, 2018. Updated July 17, 2018. By Noelle Brooks When it comes to creating stellar marketing campaigns, an effective brand story is key. Big brands such as Coca-Cola have mastered the art of storytelling, creating compelling campaigns that captivate consumers.  However, innovative marketing strategies are useless if people do not connect with your […]

Branding

How To Create A Merchandising Plan That Gets Results

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Originally published Sep 28, 2018. Updated July 26, 2018. By Noelle Brooks Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is a great strategy. Use these five tips to develop a killer merchandising plan: Define Your Audience When defining your audience, be specific. Go beyond […]