Promotional Marketing

10 Trending Promo Products For College Marketing

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By Noelle Brooks Facing admission declines and growing budget concerns, colleges and universities are searching for ways to differentiate. One of the best ways to increase engagement and target specific demographics is with promotional products. So here are ten trending promo products for college marketing: Wireless Charging Pad Mobile accessories are one of the top categories […]

Branding

Trust Issues: 4 Ways College Marketing Can Regain Students’ Confidence

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By Noelle Brooks With the steady rise in tuition and the increase in university scandals (Howard University for example), attracting prospective students is harder than ever. While higher education may not be for everyone, higher education can provide excellent opportunities. However, emphasizing this fact is not enough. Colleges must improve connectivity, developing personalized marketing that educates and reassures. […]