Choice Tips

How To Create Buyer Personas That Work

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How To Create Buyer Personas That Work

If you build it, they will come. Not only is this an overused line from a classic movie, but it is also the mentality many have when running a business. As long as you create the perfect product or offer great services, you will be rolling in sales. Unfortunately, this simply is not the case. You […]

Choice Tips

How Employee Incentive Programs Are Great For Business

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When developing business strategies, customers take center stage. They are the reason for the 15+ hour work days and endless brainstorming sessions. Lead generation and customer retention are crucial aspects of a healthy business.  However, these metrics hinge on employee performance. So how does a company guarantee high quality work performance? Companies need to invest […]