Branding

How To Craft An Authentic Brand Story

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Originally published Mar 12, 2018. Updated July 17, 2018. By Noelle Brooks When it comes to creating stellar marketing campaigns, an effective brand story is key. Big brands such as Coca-Cola have mastered the art of storytelling, creating compelling campaigns that captivate consumers.  However, innovative marketing strategies are useless if people do not connect with your […]

Choice Tips

Four Ways To Create A Stellar Recruitment Plan

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Whether you are a university recruiter searching for plucky seniors to boost your campus, or a hiring manager developing strategies to attract innovative talent, a strong recruitment plan is a must. While traditional, catch-all methods can be effective, the numbers of options available gives applicants the power of choice. So how do you attract people […]

Choice Tips

4 Reasons Big Data Works For Small Business

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Big Data For Small Business: 5 Easy Ways To Use Anaytics. Word cloud with big data in large letters.

“Big Data” is synonymous with huge organizations housed in tall, looming skyscrapers. They buzz around and ask questions like, “What will our shareholders think?” and “Is the jet ready for our Tokyo meeting?” They have billion dollar budgets to support their data-driven strategies. Fortunately, accessing big data is easier and cheaper than ever. This means […]