Choice Tips

6 Tactics to Jumpstart Your Nonprofit Marketing

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6 Tactics to Jumpstart Your Nonprofit Marketing

Despite their social impact, nonprofits routinely struggle to be recognized. In a sea of brands clamoring for consumers’ attention, it can be difficult to stand out. Charitable organizations have also faced severe budget cuts, which places marketing on the backburner. However, effective promotion is crucial for community building and funding. Below are six tactics to […]

Choice Tips

Why Your Brand Could Use Heartful Marketing

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At its core, marketing is simply a strategic process that elicits particular emotions to encourage action. For example, a targeted ad about simplifying the hiring process brings relief to the stressed business owner. However, consumers are bombarded with these tactics on a daily, hourly, minutely (its a word, I swear!) basis. As a result, they […]

Choice Tips

4 Ways Guerrilla Marketing Can Boost Your Brand

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4 Ways Guerrilla Marketing Can Boost Your Brand

There is no denying that digital marketing is crucial for brand development. No other form of marketing provides the same level of instant access at mass scale. However, with so many voices online, it is difficult to be heard above the noise. Additionally, consumers often ignore anything that resembles a standard advertisement. Unconventional and unexpected, […]

Choice Tips

5 Ways Affiliate Marketing Works For Any Brand

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Affiliate marketing is often associated with fly-by-night companies selling cure-all elixirs in need of some spunky representatives. Or élite groups with significant buy-ins that MAY pay off if you are industrious enough. As a result, many are unaware of affiliate marketing’s potential for almost any organization. Below are five ways affiliate marketing works for any brand: Expands Audience Assuming that you have defined […]

Branding

How To Craft An Authentic Brand Story

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Originally published Mar 12, 2018. Updated July 17, 2018. By Noelle Brooks When it comes to creating stellar marketing campaigns, an effective brand story is key. Big brands such as Coca-Cola have mastered the art of storytelling, creating compelling campaigns that captivate consumers.  However, innovative marketing strategies are useless if people do not connect with your […]