Choice Tips

4 Reasons Big Data Works For Small Business

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Big Data For Small Business: 5 Easy Ways To Use Anaytics. Word cloud with big data in large letters.

“Big Data” is synonymous with huge organizations housed in tall, looming skyscrapers. They buzz around and ask questions like, “What will our shareholders think?” and “Is the jet ready for our Tokyo meeting?” They have billion dollar budgets to support their data-driven strategies. Fortunately, accessing big data is easier and cheaper than ever. This means […]

Choice Tips

Get People To Care About Your Boring Business

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Get People To Care About Your Boring Business. Picture of a man in a dark grey business suit wearing a monkey mask.

Let’s face it. Some businesses are simply boring. Selling office supplies or providing accounting services is not inherently fun or interesting. There’s nothing sexy about providing clean water or investment advice. While this can make effective marketing difficult, it is far from impossible. Here are five steps to get people to care about your boring […]

Choice Tips

Beat The Holiday Blues And Stay At The Top Of Your Game

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Beat The Holiday Blues And Stay At The Top Of Your Game. Black and white picture of a young woman siting on a bench, her head bowed.

The holidays are often synonymous with family, love and general optimism about the world and your fellow man. But for many, the holidays are just another thing to get through. And between Secret Santas and company parties, it can be particularly difficult to stave off the depression and stay at the top of your game. […]

Choice Tips

4 Steps For A Great Cause Marketing Campaign

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Cause marketing is an excellent way to differentiate your brand. From brand awareness to increased loyalty, the benefits are immense.  However, developing an effective strategy can be difficult. Below are four steps on how to execute a great cause marketing campaign: Identify Your Model Before building your campaign, decide what cause marketing model reflects your […]