Branding

How To Find And Craft Your Brand Story

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In a previous blog post, we discussed marketing tactics to attract customers, particularly for those in “boring” industries. These brands often believe they do not have an “interesting” story. They try so hard to create something with mass appeal that who they are gets lost in bland strategies and industry lingo. This is why finding […]

Marketing Tips

Keep The Beat: Three Ways Music Boosts Marketing

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Keep The Beat: Three Ways Music Boosts Marketing

Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology and consumer habits. […]

Branding

The 5 Languages of Marketing

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infographic explaining elements of marketing

Today is international mother language day, which celebrates language and cultural diversity. It encourages diverse communication and protection for endangered languages. In honor of this holiday, below are the 5 Languages of Marketing for business success: Have additional questions? Need marketing ideas? Contact Choice Premiums to increase your business’s impact. Call us at 478-741-8888 or email us at […]