Branding

How To Craft An Authentic Brand Story

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Originally published Mar 12, 2018. Updated July 17, 2018. By Noelle Brooks When it comes to creating stellar marketing campaigns, an effective brand story is key. Big brands such as Coca-Cola have mastered the art of storytelling, creating compelling campaigns that captivate consumers.  However, innovative marketing strategies are useless if people do not connect with your […]