Trust Issues: 4 Ways College Marketing Can Regain Students’ Confidence

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By Noelle Brooks With the steady rise in tuition and the increase in university scandals (Howard University for example), attracting prospective students is harder than ever. While higher education may not be for everyone, higher education can provide excellent opportunities. However, emphasizing this fact is not enough. Colleges must improve connectivity, developing personalized marketing that educates and reassures. […]