Promotional Marketing

Why Product Personalization Works

Posted on

By Noelle Brooks In marketing, the more personal your strategies, the more effective your campaign. Promotional products are an excellent way to accomplish this.  After receiving a promotional product, 85 percent of people do business with that company, and the cost per impression is less than traditional media.  This is why gift-giving initiatives are so effective. You […]

Branding

The Masters at Augusta and Logo Brand Marketing (Part 1)

Posted on
Logo Brand Marketing. Picture of the golf course at the US Masters, Augusta National.

By Jack Henson People sure do love golf. According to Bloomberg, golf revenues totaled $177 billion in 2011. That’s billion, with a “B”. And no golfing event is more highly anticipated than the Masters Tournament in Augusta, Georgia. You’ve probably heard of it- the annual tournament hosts the world’s best professional golfers, awarding the coveted Green Jacket to […]