Branding

5 Ways To Boost Word of Mouth

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Boost Word Of Mouth Game. Picture of man talking into a tin can on a string.

By Noelle Brooks Any good marketer knows that word of mouth is the best type of promotional strategy. It is also one of the most elusive. It can be difficult to track, and you have no control over what others say about your organization. But when executed correctly, the results are unparalleled. Here are five […]

Branding

Keep The Beat: 3 Ways To Use Music In Marketing

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Keep The Beat: Three Ways Music Boosts Marketing

By Noelle Brooks Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology […]