Business Strategy

4 Reasons Big Data Works For Small Business

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Big Data For Small Business: 5 Easy Ways To Use Anaytics. Word cloud with big data in large letters.

By Noelle Brooks “Big Data” is synonymous with huge organizations housed in tall, looming skyscrapers. They buzz around and ask questions like, “What will our shareholders think?” and “Is the jet ready for our Tokyo meeting?” They have billion-dollar budgets to support their data-driven strategies. Fortunately, accessing big data is easier and cheaper than ever. […]