Branding

How To Craft An Authentic Brand Story

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Originally published Mar 12, 2018.¬†Updated July 17, 2018. By Noelle Brooks When it comes to creating stellar marketing campaigns, an effective brand story is key. Big brands such as Coca-Cola have mastered the art of storytelling, creating compelling campaigns that captivate consumers.¬† However, innovative marketing strategies are useless if people do not connect with your […]