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By Noelle Brooks

 Promo Products For College Marketing

Facing admission declines and growing budget concerns, colleges and universities are searching for ways to differentiate. One of the best ways to increase engagement and target specific demographics is with promotional products. So here are ten trending promo products for college marketing:

Wireless Charging Pad

Mobile accessories are one of the top categories for college marketing.  Attractive and highly useful, the wireless charging pad is an excellent option for students as well as alumni and parents.  It is a great welcome gift for newly admitted students and their parents or special campus events.

Neon Fanny Pack

Fanny packs are back, with more options than ever. This is a great item for colleges and universities who want something unique and trendy. They are excellent for campus bookstores, sports games, and outdoor events. Fanny packs could even be used as an admission gift, stuffed with items students need to navigate academic and campus life.


Encourage student expression with the Create-A-Bana. Great for athletic events, this product comes blank allowing for complete customization. It can also be a fun icebreaker for socials, fundraisers and open houses. This is a particularly great gift for alumni during homecoming events.

Marble Finish Pen

A high-end look without the high price, the marble finish pen is an awesome appreciation gift for parents and alumni. It also aligns with the current marble design trend influencing everything from apparel to home decor. This item is a great gift for welcome events and graduation ceremonies.

Twist Leak Proof Tumbler

A twist (har, har) on a classic. Copper lined and vacuum sealed, this tumbler is a bookstore must-have and great for almost any event. The high quality and unique design make it the perfect commemorative gift for students and alumni. Additionally, the leak-proof technology keeps beverages and books safe while on the go.


PopSockets remain a top-selling product for 2018. These little accessories are available in aluminum or plastic with a variety of colors. The product’s size makes it perfect for donor letters or welcome packets. They are also a great incentive for surveys to track student’s experience on campus. Your college will definitely be remembered with this handy item.

Braided Long USB Cable

The braided long USB cable is useful for almost any demographic. Simple yet powerful, this item extends an existing USB cord for better range. It does not require any setup and is compatible with any device. This product is excellent for bookstores and orientations.

Mini Bag Toss Game

One of the best ways to foster engagement is through play. The mini bag toss game comes as a set with detachable legs and eight toss bags. It is an excellent conversation starter, transforming strangers into game buddies. Place in the quad or add to a school-sponsored tailgate and spark some connections.

Raglan Shirts

This classic shirt is making a come back. Available in short, 3/4 and long sleeve, the raglan t-shirt is a standout piece for virtually any campaign. Parents, students, and alumni will love this shirt and can be purchased in a number of colors and styles.

Computer Briefcase

Sleek yet practical, the computer briefcase is an excellent gift for all students, but particularly alumni and employees. The main compartment fits up to a 15” laptop with room for folders, books, and files. There are even interior pockets that hold tablets and other devices. This briefcase makes the perfect thank you or appreciation gift.

These are just a few suggestions of promo products for college marketing. You can also check out Choice Premiums’ Colleges Collection. It includes items we have done for colleges and other trending products. If you are ready to jumpstart your college marketing campaign, contact us at 478-741-8888 or

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