Choice Spotlight

Choice Spotlight: GCSU Assistant Athletic Director Al Weston

Posted on

Nestled in the rural city of Milledgeville, Georgia College and State University offers a comprehensive education with a thriving campus life. Athletics are a crucial part of this, providing year-round events featuring talented competitors. However, talent is not always enough to attract attendees. That’s where Al Weston comes in.  As the assistant athletic director, Weston blends digital and traditional marketing tactics to boost the department’s visibility. One important component of this […]

Marketing Tips

The Coke Factor: Memorable Marketing On Any Budget

Posted on

It’s National Have A Coke Day, a time to celebrate an enduring brand by enjoying a fizzy favorite. In addition to its great products, Coca-Cola has a stellar marketing reputation. From “I’d Like to Buy The World A Coke” to “Open Happiness,” Coca-Cola has set the bar for compelling marketing. Fortunately, Coke’s impact can be mimicked […]

Choice Tips

How Employee Incentive Programs Are Great For Business

Posted on

When developing business strategies, customers take center stage. They are the reason for the 15+ hour work days and endless brainstorming sessions. Lead generation and customer retention are crucial aspects of a healthy business.  However, these metrics hinge on employee performance. So how does a company guarantee high quality work performance? Companies need to invest […]

Marketing Tips

Conquer The Chair: How To Overcome Business Fears

Posted on
Conquer The Chair: How To Overcome Business Fears

It’s National Dentist Day, honoring a profession that typically causes more fear than appreciation. Many of us dread the dentist, missing routine checkups and delaying necessary procedures to avoid a visit. We know it will be unpleasant, possibly painful, and choose to skip the experience altogether. This fear prevents us from living the highest quality […]