Choice Tips

5 Scary Truths About Success No One Wants To Admit

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5 Scary Truths About Success. Woman in blue button up making a scary face.

The struggle to succeed is universal. There are countless articles, books and cat posters dedicated to how to do it, what it should look like and how fantastic it will be once you achieve it. However, there are certain realities few of us like to admit. Below are five truths about success that may be […]

Choice Tips

4 Steps For A Great Cause Marketing Campaign

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Cause marketing is an excellent way to differentiate your brand. From brand awareness to increased loyalty, the benefits are immense.  However, developing an effective strategy can be difficult. Below are four steps on how to execute a great cause marketing campaign: Identify Your Model Before building your campaign, decide what cause marketing model reflects your […]

Promo Products

4 Benefits of Cause Marketing

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Benefits of Cause Marketing. Picture of woman's hands holding soil, standing in a body of water.

Corporate responsibility is more than a line item on an annual report. It is a fundamental part of brand development, establishing credibility and longevity. Big names like Apple, Ben and Jerry’s and eBay have made social causes integral to their business model. When executed correctly, it can mean amazing things for your business. Below are […]

Branding

Four Ways To Get Millennials To Care About Your Brand

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Four Ways To Get Millennials To Care About Your Brand

As one of the most dynamic generations, millennials are a key demographic for businesses.  They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers.  With so many clamoring for their attention, how does one stand out? Here are four tips to get […]

Promo Products

The Five Drinkware Personas

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The Five Types of Drinkware Personas. Picture of different colored coffee cups.

Owned by 53% of Americans, drinkware is one of the most influential promotional product. Useful, versatile and highly customizable, drinkware appeals to virtually any demographic. But with so many options, how do you choose? Here are five drinkware personas to get started: The Caffeinator A lover of all things warm and caffeinated, this group is […]