Branding

Four Ways To Get Millennials To Care About Your Brand

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Four Ways To Get Millennials To Care About Your Brand

As one of the most dynamic generations, millennials are a key demographic for businesses.  They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers.  With so many clamoring for their attention, how does one stand out? Here are four tips to get […]

Promo Products

The Five Drinkware Personas

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The Five Types of Drinkware Personas. Picture of different colored coffee cups.

Owned by 53% of Americans, drinkware is one of the most influential promotional product. Useful, versatile and highly customizable, drinkware appeals to virtually any demographic. But with so many options, how do you choose? Here are five drinkware personas to get started: The Caffeinator A lover of all things warm and caffeinated, this group is […]

Branding

How To Create A Merchandising Plan That Gets Results

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  Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]