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Eco-Brand: Top 3 Reasons To Go Green

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Eco-Brand: Eco Brand: Top 3 Reasons To Go Green. Picture of a group of well-dressed professionals holding a green sign shaped like Earth.

Beyond the environmental impact, going green is a great way to establish and grow your brand. From nonprofits to corporations, the benefits of eco-friendly practices are significant.  Below are the top three reasons to go green: Saves Money One of the most compelling reasons to go green is the financial savings. Despite the initial investment, tactics such as solar […]

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Trust Issues: 4 Ways College Marketing Can Regain Students’ Confidence

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With the steady rise in tuition and the increase in university scandals (Howard University for example), attracting prospective students is harder than ever. While higher education may not be for everyone, higher education can provide excellent opportunities. However, emphasizing this fact is not enough. Colleges must improve connectivity, developing personalized marketing that educates and reassures. Here are four […]

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6 Tactics to Jumpstart Your Nonprofit Marketing

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6 Tactics to Jumpstart Your Nonprofit Marketing

Despite their social impact, nonprofits routinely struggle to be recognized. In a sea of brands clamoring for consumers’ attention, it can be difficult to stand out. Charitable organizations have also faced severe budget cuts, which places marketing on the backburner. However, effective promotion is crucial for community building and funding. Below are six tactics to […]