Branding

Rebrand or Die: How To Avoid Business Extinction

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Rebrand and Die: How To Avoid Business Extinction

By Noelle Brooks There comes point in every business cycle when a rebranding is necessary. Markets fluctuate and shift over time, often without warning. This can be caused by the entrance of new competitors, the exit of old ones, shifts in demographics, new technology or something as fickle as consumer tastes. What once worked no longer […]

Branding

Above Par: 5 Steps For Golf Tournament Success

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5 Steps For Golf Tournament Success

By Noelle Brooks Given their popularity and high revenue potential, golf events are excellent opportunities for nonprofits and businesses alike. Nonprofits can meet their annual fundraising goals and businesses can promote their brand to an affluent market. These events are also great for colleges and offer the opportunity for amateur golfers to showcase their talent. […]