Branding

Keep The Beat: 3 Ways To Use Music In Marketing

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Keep The Beat: Three Ways Music Boosts Marketing

By Noelle Brooks Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology […]

Business Strategy

Choice Spotlight: Qwest’s Linda Brennan on Business Ownership

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Picture of Qwest's Linda Brennan, Smililng

By Noelle Brooks Small but mighty, Qwest is a consulting agency that fosters profitable growth for businesses. This growth varies tremendously depending on the company. As a corporate veteran and former business professor, managing partner Linda Brennan is well-qualified for the challenge. “I love being presented with a problem or opportunity and analyzing to break it […]

Digital Marketing

Choice Spotlight: GSCU’s Al Weston on Athletic Marketing

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By Noelle Brooks Nestled in the rural city of Milledgeville, Georgia College and State University offers a comprehensive education with a thriving campus life. Athletics are a crucial part of this, providing year-round events featuring talented competitors. Athletic Marketing In The Digital Space However, talent is not always enough to attract attendees. That’s where Al Weston comes in.  As the assistant athletic director, Weston blends digital and traditional marketing tactics […]