How do you put your pants on in the morning? Left leg first or right leg first? What about your shirt? Inside out or right side up? Well, companies are hope you put it on right side up. And your pants…I don’t think they care as long as you’re wearing them. Wearing your shirt right allows companies to brand themselves to the world for a small price to consumers: a free t-shirt.
T-shirts act as a walking billboard for companies. Take you, the reader, for example. I am quite positive that you have a promotional t-shirt somewhere in your closet. Every time that you put on that t-shirt from that music festival you went to 10 years ago, you are acting as a billboard. If you think of how many people across the world have a promotional t-shirt stashed somewhere in their wardrobe, you can now see the power behind companies investing in these tried and true promotional items.
People get a free t-shirt and the company gets a walking billboard for the rest of the t-shirt’s life. In business, we call that a win-win situation. Whether it is promoting your business, festival, or a new product, people are willingly to proudly display your logo in exchange for a new shirt.
T-shirt printing can be an excellent way to get consumers to act as walking advocate of your brand. In addition to people seeing the t-shirts every day, you can have your company branded with photographs showing people smiling and having fun in your promotional items with the rise of social media platforms such as Instagram, Facebook, and Twitter,.