Social media marketing is one of the best ways to boost event attendance. Easily accessible with a huge available audience, the opportunities are virtually (pun intended) endless. However, social media platforms are highly saturated, making it difficult for an event to gain traction. Here are a few helpful tips to effectively market your event online:
Content Is King
While this statement has become somewhat of a cliché, great content is key to successful social media marketing. Share cool facts and fun history. Discuss anything that sets your event apart from similar events. Include colorful graphics, images, and videos whenever possible. Whatever you choose to share, make sure it is relevant, interesting, and informative.
Do not wait until the last minute to launch your social media campaign or even a few months before the big event. The key is to generate a buzz that makes your event the biggest event of the year. The only way to do that is to stay at the top of mind of your audience, which means promotion well before the event.
Choose Quality Over Quantity
Social media can be both a blessing and a curse. Given the number of social platforms available, it is tempting to create numerous profiles to make sure your event saturates the digital sphere. However, not every event makes sense for every platform nor is your audience necessarily on every platform. For example, a film festival may reap significant benefits from utilizing YouTube but may not get the same results on Pinterest. Depending on the festival’s location and type of films being showcased, the perfect audience may actually frequent Facebook or Twitter. You also need to examine which platforms your organization understands the best and build from there. It is better to have a handful of active and robust profiles than a multitude of sparse and underutilized accounts.
Create the Perfect Hashtag
One of the best ways to leverage the power of social media and foster engagement is through hashtags. These are the glue of online conversations, the way people interact regarding a particular topic or event. This creates unique connections and expands the event’s organic reach.
A great way to engage your intended audience is through discounts and free gifts. People love a bargain, so why not give them what they want? It also provides an opportunity to market your event with promotional swag. Check out Choice Premiums’ unique product selection for some memorable ideas.
Make sure to research your target audience and what works best for each platform before launching any social media marketing campaign. Update often, be creative and have fun. If you enjoy what you do, others will too.