Promotional Marketing

Why Product Personalization Works

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By Noelle Brooks In marketing, the more personal your strategies, the more effective your campaign. Promotional products are an excellent way to accomplish this.  After receiving a promotional product, 85 percent of people do business with that company, and the cost per impression is less than traditional media.  This is why gift-giving initiatives are so effective. You […]

Promotional Marketing

5 Ways To Use Contests For Marketing Growth

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5 Ways To Use Contests For Marketing Growth

By Noelle Brooks Need a strategy that boosts brand awareness and lead generation? Create a contest. Contests are excellent marketing tools because they require participants to engage with your brand, usually through challenges. They also provide insight into what motivates your audience and if executed effectively, generates qualified prospects for your organization. But how do […]

Customer Strategy

How Custom Gift Boxes Increase Customer Lifetime Value

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Custom Gift Boxes Increase Customer Lifetime Value. Upclose shot of a white woman in black overalls holding a gift wrapped in brown paper covered with candy canes.

By Noelle Brooks Whether for-profit or nonprofit, acquisition and retention plague most marketing campaigns.  Most spend enormous time, money, and energy addressing these pain points, searching for that special combination that maximizes both. Custom gift boxes are one of the few marketing strategies that accomplish this. They have the wow factor that attracts new customers and the value […]

Promotional Marketing

5 Steps For An Impactful Gift-Giving Campaign

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5 Steps To Creating An Impactful Gift Giving Campaign

By Noelle Brooks Everyone wants to be appreciated. From customers to employees, a little gratitude can transform passive participants into raving fans. One of the best ways to express this appreciation is through gift giving. Below are five steps for an impactful gift-giving campaign: Research Your Audience Understanding your audience is crucial to effective gift-giving. It […]

Branding

3 Tips For Successful Event Marketing

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Tips For Successful Event Marketing

By Noelle Brooks Need a strategy that sets your brand apart while gaining a deeper understanding of your audience? Create an event.  From webinars to live workshops, events offer a chance to showcase what your brand offers and discover what your audience actually values. Additionally, you can earn money through tickets and/or upsells. However, to be […]