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4 Benefits of Cause Marketing

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Benefits of Cause Marketing. Picture of woman's hands holding soil, standing in a body of water.

Corporate responsibility is more than a line item on an annual report. It is a fundamental part of brand development, establishing credibility and longevity. Big names like Apple, Ben and Jerry’s and eBay have made social causes integral to their business model. When executed correctly, it can mean amazing things for your business. Below are […]

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The Five Drinkware Personas

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The Five Types of Drinkware Personas. Picture of different colored coffee cups.

Owned by 53% of Americans, drinkware is one of the most influential promotional product. Useful, versatile and highly customizable, drinkware appeals to virtually any demographic. But with so many options, how do you choose? Here are five drinkware personas to get started: The Caffeinator A lover of all things warm and caffeinated, this group is […]

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Three Ways To Use Humor To Advance Your Career

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Why so serious? While professionalism is key to business success, becoming a humorless drone is not. On the contrary, humor has a host of benefits, including improved health, increased productivity and better professional relationships. If you are ready to get ahead, here are three ways to use humor to advance your career: Get punny. Not sure […]