Promotional Marketing

Why Product Personalization Works

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By Noelle Brooks In marketing, the more personal your strategies, the more effective your campaign. Promotional products are an excellent way to accomplish this.  After receiving a promotional product, 85 percent of people do business with that company, and the cost per impression is less than traditional media.  This is why gift-giving initiatives are so effective. You […]

Business Strategy

Why Every Organization Needs An Emergency Preparedness Plan

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Picture of a turquoise and white first aid case sitting on the ground.

By Noelle Brooks As storms such as Hurricane Micheal become more frequent, devastating occurrences, it is crucial that every organization have an emergency preparedness plan. Whether it be weather-related or human-related, emergency preparedness minimizes the impact of a disaster. Even if you are a small business owner or an entrepreneur, planning ahead empowers your organization. Unconvinced? […]

Promotional Marketing

10 Trending Promo Products For College Marketing

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By Noelle Brooks Facing admission declines and growing budget concerns, colleges and universities are searching for ways to differentiate. One of the best ways to increase engagement and target specific demographics is with promotional products. So here are ten trending promo products for college marketing: Wireless Charging Pad Mobile accessories are one of the top categories […]

Business Strategy

Eco-Brand: Top 3 Reasons To Go Green

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Eco-Brand: Eco Brand: Top 3 Reasons To Go Green. Picture of a group of well-dressed professionals holding a green sign shaped like Earth.

By Noelle Brooks Beyond the environmental impact, going green is a great way to establish and grow your brand. From nonprofits to corporations, the benefits of eco-friendly practices are significant.  Below are the top three reasons to go green: Saves Money One of the most compelling reasons to go green is the financial savings. Despite the initial investment, tactics […]