Choice Tips

Get People To Care About Your Boring Business

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Get People To Care About Your Boring Business. Picture of a man in a dark grey business suit wearing a monkey mask.

Let’s face it. Some businesses are simply boring. Selling office supplies or providing accounting services is not inherently fun or interesting. There’s nothing sexy about providing clean water or investment advice. While this can make effective marketing difficult, it is far from impossible. Here are five steps to get people to care about your boring […]

Branding

How To Create A Merchandising Plan That Gets Results

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  Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]

Marketing Tips

Keep The Beat: Three Ways Music Boosts Marketing

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Keep The Beat: Three Ways Music Boosts Marketing

Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology and consumer habits. […]