Marketing Tips

Keep The Beat: Three Ways Music Boosts Marketing

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Keep The Beat: Three Ways Music Boosts Marketing

Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology and consumer habits. […]

Choice Spotlight

Choice Spotlight: Qwest’s Linda Brennan

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Picture of Qwest's Linda Brennan, Smililng

Small but mighty, Qwest is a consulting agency that fosters profitable growth for businesses. This growth varies tremendously depending on the company. As a corporate veteran and former business professor, managing partner Linda Brennan is well-qualified for the challenge. “I love being presented with a problem or opportunity and analyzing to break it down,” Brennan said. […]

Marketing Tips

The Coke Factor: Memorable Marketing On Any Budget

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It’s National Have A Coke Day, a time to celebrate an enduring brand by enjoying a fizzy favorite. In addition to its great products, Coca-Cola has a stellar marketing reputation. From “I’d Like to Buy The World A Coke” to “Open Happiness,” Coca-Cola has set the bar for compelling marketing. Fortunately, Coke’s impact can be mimicked […]

Choice Tips

How Employee Incentive Programs Are Great For Business

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When developing business strategies, customers take center stage. They are the reason for the 15+ hour work days and endless brainstorming sessions. Lead generation and customer retention are crucial aspects of a healthy business.  However, these metrics hinge on employee performance. So how does a company guarantee high quality work performance? Companies need to invest […]