Choice Tips

4 Ways Guerrilla Marketing Can Boost Your Brand

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4 Ways Guerrilla Marketing Can Boost Your Brand

There is no denying that digital marketing is crucial for brand development. No other form of marketing provides the same level of instant access at mass scale. However, with so many voices online, it is difficult to be heard above the noise. Additionally, consumers often ignore anything that resembles a standard advertisement. Unconventional and unexpected, […]

Choice Tips

5 Ways Affiliate Marketing Works For Any Brand

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Affiliate marketing is often associated with fly-by-night companies selling cure-all elixirs in need of some spunky representatives. Or élite groups with significant buy-ins that MAY pay off if you are industrious enough. As a result, many are unaware of affiliate marketing’s potential for almost any organization. Below are five ways affiliate marketing works for any brand: Expands Audience Assuming that you have defined […]

Choice Tips

Get People To Care About Your Boring Business

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Get People To Care About Your Boring Business. Picture of a man in a dark grey business suit wearing a monkey mask.

Let’s face it. Some businesses are simply boring. Selling office supplies or providing accounting services is not inherently fun or interesting. There’s nothing sexy about providing clean water or investment advice. While this can make effective marketing difficult, it is far from impossible. Here are five steps to get people to care about your boring […]

Branding

How To Create A Merchandising Plan That Gets Results

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  Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]