Branding

How To Create A Merchandising Plan That Gets Results

Posted on

  Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]

Marketing Tips

Keep The Beat: Three Ways Music Boosts Marketing

Posted on
Keep The Beat: Three Ways Music Boosts Marketing

Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology and consumer habits. […]

Choice Spotlight

Choice Spotlight: Qwest’s Linda Brennan

Posted on
Picture of Qwest's Linda Brennan, Smililng

Small but mighty, Qwest is a consulting agency that fosters profitable growth for businesses. This growth varies tremendously depending on the company. As a corporate veteran and former business professor, managing partner Linda Brennan is well-qualified for the challenge. “I love being presented with a problem or opportunity and analyzing to break it down,” Brennan said. […]

Marketing Tips

The Coke Factor: Memorable Marketing On Any Budget

Posted on

It’s National Have A Coke Day, a time to celebrate an enduring brand by enjoying a fizzy favorite. In addition to its great products, Coca-Cola has a stellar marketing reputation. From “I’d Like to Buy The World A Coke” to “Open Happiness,” Coca-Cola has set the bar for compelling marketing. Fortunately, Coke’s impact can be mimicked […]