Digital Marketing

Choice Spotlight: GSCU’s Al Weston on Athletic Marketing

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By Noelle Brooks Nestled in the rural city of Milledgeville, Georgia College and State University offers a comprehensive education with a thriving campus life. Athletics are a crucial part of this, providing year-round events featuring talented competitors. Athletic Marketing In The Digital Space However, talent is not always enough to attract attendees. That’s where Al Weston comes in.  As the assistant athletic director, Weston blends digital and traditional marketing tactics […]

Customer Strategy

4 Tips To Maximize Social Customer Service

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Premiums: Social Customer Support

By Noelle BrooksSocial media presents a unique customer service opportunity for small businesses and other service-based organizations. Instantaneous and highly accessible, organizations can reach their audience directly and foster connections not easily duplicated with traditional communication. It also provides essential information about customer needs. Here are a few tips to maximizes social customer service: Outline Customer […]