Choice Tips

Trust Issues: 4 Ways College Marketing Can Regain Students’ Confidence

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With the steady rise in tuition and the increase in university scandals (Howard University for example), attracting prospective students is harder than ever. While higher education may not be for everyone, higher education can provide excellent opportunities. However, emphasizing this fact is not enough. Colleges must improve connectivity, developing personalized marketing that educates and reassures. Here are four […]


Catching The College Crowd

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When it comes to promotional products for students, it is best to think, “If I were a student, what would I want?” We’ve seen it all too many times – colleges and universities give out the same old, boring and dull stuff.  Students want something that is useful and cool. Something that they will keep for […]