Branding

How To Craft An Authentic Brand Story

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Originally published Mar 12, 2018. Updated July 17, 2018. By Noelle Brooks When it comes to creating stellar marketing campaigns, an effective brand story is key. Big brands such as Coca-Cola have mastered the art of storytelling, creating compelling campaigns that captivate consumers.  However, innovative marketing strategies are useless if people do not connect with your […]

Choice Tips

Four Ways To Create A Stellar Recruitment Plan

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Whether you are a university recruiter searching for plucky seniors to boost your campus, or a hiring manager developing strategies to attract innovative talent, a strong recruitment plan is a must. While traditional, catch-all methods can be effective, the numbers of options available gives applicants the power of choice. So how do you attract people […]

Career Growth

Level Up: How Mentorship Fosters Success

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Level Up: How Mentorship Fosters Success

Going it alone is a myth. A well-supported, highly praised myth but a myth nonetheless. While education, training and good ol’ gumption are great, it often is not enough. In this highly competitive world, we need individuals in our corner who can provide guidance and consistent support.  This is where mentors come in. But where […]