Choice Tips

3 Millennial Myths To Let Go In 2018

Posted on
3 Millennial Myths To Let Go In 2018

I know, I know. Another post about Millennials? Are we not done with them yet? Since Millennials make up one-fourth the U.S. population with almost $1.3 trillion in buying power, their influence is not going away anytime soon. What does need to go away are certain misconceptions that businesses use to target this demographic. Here […]

Choice Tips

4 Reasons Big Data Works For Small Business

Posted on
Big Data For Small Business: 5 Easy Ways To Use Anaytics. Word cloud with big data in large letters.

“Big Data” is synonymous with huge organizations housed in tall, looming skyscrapers. They buzz around and ask questions like, “What will our shareholders think?” and “Is the jet ready for our Tokyo meeting?” They have billion dollar budgets to support their data-driven strategies. Fortunately, accessing big data is easier and cheaper than ever. This means […]