Choice Tips

5 Scary Truths About Success No One Wants To Admit

Posted on
5 Scary Truths About Success. Woman in blue button up making a scary face.

The struggle to succeed is universal. There are countless articles, books and cat posters dedicated to how to do it, what it should look like and how fantastic it will be once you achieve it. However, there are certain realities few of us like to admit. Below are five truths about success that may be […]

Choice Tips

4 Steps For A Great Cause Marketing Campaign

Posted on

Cause marketing is an excellent way to differentiate your brand. From brand awareness to increased loyalty, the benefits are immense.  However, developing an effective strategy can be difficult. Below are four steps on how to execute a great cause marketing campaign: Identify Your Model Before building your campaign, decide what cause marketing model reflects your […]

Branding

Four Ways To Get Millennials To Care About Your Brand

Posted on
Four Ways To Get Millennials To Care About Your Brand

As one of the most dynamic generations, millennials are a key demographic for businesses.  They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers.  With so many clamoring for their attention, how does one stand out? Here are four tips to get […]

Branding

How To Create A Merchandising Plan That Gets Results

Posted on

  Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]