Branding

Rebrand or Die: How To Avoid Business Extinction

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Rebrand and Die: How To Avoid Business Extinction

By Noelle Brooks There comes point in every business cycle when a rebranding is necessary. Markets fluctuate and shift over time, often without warning.┬áThis can be caused by the entrance of new competitors, the exit of old ones, shifts in demographics, new technology or something as fickle as consumer tastes. What once worked no longer […]