Business Strategy

4 Trends For 2018 Business Success

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4 Trends To Consider For 2018 Business Success

By Noelle Brooks As January comes a close, businesses are evaluating their strategies for 2018. Some are recommitting to their resolutions, looking forward to progress in the new year. Others, however, are dragging the same ineffectual tactics into 2018, unsure of what to change or how to do it. If your company is the latter, […]

Business Strategy

4 Reasons Big Data Works For Small Business

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Big Data For Small Business: 5 Easy Ways To Use Anaytics. Word cloud with big data in large letters.

By Noelle Brooks “Big Data” is synonymous with huge organizations housed in tall, looming skyscrapers. They buzz around and ask questions like, “What will our shareholders think?” and “Is the jet ready for our Tokyo meeting?” They have billion-dollar budgets to support their data-driven strategies. Fortunately, accessing big data is easier and cheaper than ever. […]

Branding

Get People To Care About Your Boring Business

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Get People To Care About Your Boring Business. Picture of a man in a dark grey business suit wearing a monkey mask.

By Noelle Brooks Let’s face it. Some businesses are simply boring. Selling office supplies or providing accounting services is not inherently fun or interesting. There’s nothing sexy about providing clean water or investment advice. While this can make effective marketing difficult, it is far from impossible. Here are five steps to get people to care […]