Business Strategy

Why Every Organization Needs An Emergency Preparedness Plan

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Picture of a turquoise and white first aid case sitting on the ground.

By Noelle Brooks As storms such as Hurricane Micheal become more frequent, devastating occurrences, it is crucial that every organization have an emergency preparedness plan. Whether it be weather-related or human-related, emergency preparedness minimizes the impact of a disaster. Even if you are a small business owner or an entrepreneur, planning ahead empowers your organization. Unconvinced? […]

Business Strategy

4 Linkedin Hacks To Transform Your Marketing

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By Noelle Brooks Much more than an online resume, Linkedin is a powerful networking tool that can supercharge your marketing. The key is selecting specific, repeatable strategies that connect your brand to the right people. Below are five Linkedin hacks to transform your marketing: Research Target Audience Understanding your audience is crucial for any marketing […]

Business Strategy

Eco-Brand: Top 3 Reasons To Go Green

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Eco-Brand: Eco Brand: Top 3 Reasons To Go Green. Picture of a group of well-dressed professionals holding a green sign shaped like Earth.

By Noelle Brooks Beyond the environmental impact, going green is a great way to establish and grow your brand. From nonprofits to corporations, the benefits of eco-friendly practices are significant.  Below are the top three reasons to go green: Saves Money One of the most compelling reasons to go green is the financial savings. Despite the initial investment, tactics […]

Business Strategy

4 Ways To Create A Stellar Recruitment Plan

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By Noelle Brooks Whether you are a university recruiter searching for plucky seniors to boost your campus, or a hiring manager developing strategies to attract innovative talent, a strong recruitment plan is a must. While traditional, catch-all methods can be effective, the numbers of options available gives applicants the power of choice. So how do […]