Branding

Choice Spotlight: Stephanie Howard On Event Marketing

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By Noelle Brooks Music events can be transformative. Aside from music’s emotive power, they unite unlikely individuals and foster a sense of community. This unity is at the heart of the Bragg Jam Festival. As marketing co-chair, Stephanie Howard helps to create an event that is diverse and inclusive. Joining in 2015, Howard viewed the festival […]

Branding

Keep The Beat: 3 Ways To Use Music In Marketing

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Keep The Beat: Three Ways Music Boosts Marketing

By Noelle Brooks Since the radio era, music has created some of marketing’s most memorable moments. Advertisements such as “I’d Like To Buy The World a Coke” owe much of their success to their use of music.  This is due to its link to memory, triggering past emotional experiences.  This connection remains despite shifts in technology […]

Branding

Rebrand or Die: How To Avoid Business Extinction

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Rebrand and Die: How To Avoid Business Extinction

By Noelle Brooks There comes point in every business cycle when a rebranding is necessary. Markets fluctuate and shift over time, often without warning. This can be caused by the entrance of new competitors, the exit of old ones, shifts in demographics, new technology or something as fickle as consumer tastes. What once worked no longer […]

Branding

Above Par: 5 Steps For Golf Tournament Success

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5 Steps For Golf Tournament Success

By Noelle Brooks Given their popularity and high revenue potential, golf events are excellent opportunities for nonprofits and businesses alike. Nonprofits can meet their annual fundraising goals and businesses can promote their brand to an affluent market. These events are also great for colleges and offer the opportunity for amateur golfers to showcase their talent. […]