Branding

Catching The College Crowd

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When it comes to promotional products for students, it is best to think, “If I were a student, what would I want?” We’ve seen it all too many times – colleges and universities give out the same old, boring and dull stuff.  Students want something that is useful and cool. Something that they will keep for […]

Branding

The Masters at Augusta and Logo Brand Marketing (Part 1)

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Jack Henson People sure do love golf. According to Bloomberg, golf revenues totaled $177 billion in 2011. That’s billion, with a “B”. And no golfing event is more highly anticipated than the Masters Tournament in Augusta, Georgia. You’ve probably heard of it- the annual tournament hosts the world’s best professional golfers, awarding the coveted Green Jacket to the […]