Branding

How To Find And Craft Your Brand Story

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In a previous blog post, we discussed marketing tactics to attract customers, particularly for those in “boring” industries. These brands often believe they do not have an “interesting” story. They try so hard to create something with mass appeal that who they are gets lost in bland strategies and industry lingo. This is why finding […]

Branding

Four Ways To Get Millennials To Care About Your Brand

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Four Ways To Get Millennials To Care About Your Brand

As one of the most dynamic generations, millennials are a key demographic for businesses.  They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers.  With so many clamoring for their attention, how does one stand out? Here are four tips to get […]

Branding

How To Create A Merchandising Plan That Gets Results

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  Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is great strategy. Here are five ways to develop a killer merchandising plan. Define Your Audience When defining your audience, be specific. Go beyond immediate needs. What does your customer want to feel when buying […]

Branding

The 5 Languages of Marketing

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infographic explaining elements of marketing

Today is international mother language day, which celebrates language and cultural diversity. It encourages diverse communication and protection for endangered languages. In honor of this holiday, below are the 5 Languages of Marketing for business success: Have additional questions? Need marketing ideas? Contact Choice Premiums to increase your business’s impact. Call us at 478-741-8888 or email us at […]