Branding

How To Craft An Authentic Brand Story

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Originally published Mar 12, 2018. Updated July 17, 2018. By Noelle Brooks When it comes to creating stellar marketing campaigns, an effective brand story is key. Big brands such as Coca-Cola have mastered the art of storytelling, creating compelling campaigns that captivate consumers.  However, innovative marketing strategies are useless if people do not connect with your […]

Branding

Four Ways To Get Millennials To Care About Your Brand

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Four Ways To Get Millennials To Care About Your Brand

As one of the most dynamic generations, millennials are a key demographic for businesses.  They have changed the consumer landscape, setting the standards for modern engagement. Additionally, their significant buying power makes millennials a coveted group for marketers.  With so many clamoring for their attention, how does one stand out? Here are four tips to get […]

Branding

How To Create A Merchandising Plan That Gets Results

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Originally published Sep 28, 2018. Updated July 26, 2018. By Noelle Brooks Need a highly profitable marketing strategy with long-term impact? Try selling branded merchandise. It boosts revenue and brand recognition. The key is a great strategy. Use these five tips to develop a killer merchandising plan: Define Your Audience When defining your audience, be specific. Go beyond […]

Branding

Rebrand or Die: How To Avoid Business Extinction

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Rebrand and Die: How To Avoid Business Extinction

There comes point in every business cycle when a rebranding is necessary. Markets fluctuate and shift over time, often without warning. This can be caused by the entrance of new competitors, the exit of old ones, shifts in demographics, new technology or something as fickle as consumer tastes. What once worked no longer does, and much […]

Branding

The 5 Languages of Marketing

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infographic explaining elements of marketing

Today is international mother language day, which celebrates language and cultural diversity. It encourages diverse communication and protection for endangered languages. In honor of this holiday, below are the 5 Languages of Marketing for business success: Have additional questions? Need marketing ideas? Contact Choice Premiums to increase your business’s impact. Call us at 478-741-8888 or email us at […]