Business Strategy

4 Linkedin Hacks To Transform Your Marketing

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By Noelle Brooks Much more than an online resume, Linkedin is a powerful networking tool that can supercharge your marketing. The key is selecting specific, repeatable strategies that connect your brand to the right people. Below are five Linkedin hacks to transform your marketing: Research Target Audience Understanding your audience is crucial for any marketing […]

Customer Strategy

How Custom Gift Boxes Increase Customer Lifetime Value

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Custom Gift Boxes Increase Customer Lifetime Value. Upclose shot of a white woman in black overalls holding a gift wrapped in brown paper covered with candy canes.

By Noelle Brooks Whether for-profit or nonprofit, acquisition and retention plague most marketing campaigns.  Most spend enormous time, money, and energy addressing these pain points, searching for that special combination that maximizes both. Custom gift boxes are one of the few marketing strategies that accomplish this. They have the wow factor that attracts new customers and the value […]

Promotional Marketing

5 Steps For An Impactful Gift-Giving Campaign

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5 Steps To Creating An Impactful Gift Giving Campaign

By Noelle Brooks Everyone wants to be appreciated. From customers to employees, a little gratitude can transform passive participants into raving fans. One of the best ways to express this appreciation is through gift giving. Below are five steps for an impactful gift-giving campaign: Research Your Audience Understanding your audience is crucial to effective gift-giving. It […]

Branding

3 Tips For Successful Event Marketing

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Tips For Successful Event Marketing

By Noelle Brooks Need a strategy that sets your brand apart while gaining a deeper understanding of your audience? Create an event.  From webinars to live workshops, events offer a chance to showcase what your brand offers and discover what your audience actually values. Additionally, you can earn money through tickets and/or upsells. However, to be […]