Branding

The Masters at Augusta and Logo Brand Marketing (Part 1)

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Logo Brand Marketing. Picture of the golf course at the US Masters, Augusta National.

By Jack Henson People sure do love golf. According to Bloomberg, golf revenues totaled $177 billion in 2011. That’s billion, with a “B”. And no golfing event is more highly anticipated than the Masters Tournament in Augusta, Georgia. You’ve probably heard of it- the annual tournament hosts the world’s best professional golfers, awarding the coveted Green Jacket to […]

Branding

Top 3 Promotional Products to Increase Awareness

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Top 3 Promo Products. Picture of a white mug with a pink imprint in front of a coffee pot.

By Jack Henson Through most of my childhood, I had a best friend named Steven. Steven’s dad had this car that he loved. A ’67 Mustang, to be precise. Using the word “car” seems wrong, because Steven’s dad treated this car like his baby. Regular weekend car washes. Monthly waxings. No food or drink was ever allowed […]