Whether you are a B2C or B2B organization, social media needs to be a part of your marketing plan. Between its low costs and big reach (3.2 billion people to be exact), social media will remain a crucial factor for successful growth in 2019. The key is to have a presence where your target audience […]
As this year comes to a close, there may be goals you did not meet or projects that were not as successful as you had hoped. It’s easy to look back and dissect all the things that went wrong. Instead of lingering in past missteps, prepare to make next year ten times better. To help […]
By Noelle Brooks In marketing, the more personal your strategies, the more effective your campaign. Promotional products are an excellent way to accomplish this. After receiving a promotional product, 85 percent of people do business with that company, and the cost per impression is less than traditional media. This is why gift-giving initiatives are so effective. You […]
By Noelle Brooks As storms such as Hurricane Micheal become more frequent, devastating occurrences, it is crucial that every organization have an emergency preparedness plan. Whether it be weather-related or human-related, emergency preparedness minimizes the impact of a disaster. Even if you are a small business owner or an entrepreneur, planning ahead empowers your organization. Unconvinced? […]
Need a strategy that boosts brand awareness and lead generation? Create a contest. Contests are excellent marketing tools because they require participants to engage with your brand, usually through challenges. They also provide insight into what motivates your audience and if executed effectively, generates qualified prospects for your organization. But how do you create an […]
