While we all like to believe we are the sole captains of our destiny, life can be quite unpredictable. Situations arise that are beyond your control, such as company’s decision to downsize or a partner’s decision to leave. And the aftermath can leave you feeling chaotic and out of […]
Typically, accounting does not produce the warm-and-fuzzies. If anything, it’s a term that fills many of us with dread. Between the paperwork, the foreign terminology, and the ever-changing regulations (oh and did I mention paperwork?) accounting is a task postponed for more pleasant activities. Robby Mathis, CEO of The Robby Group, understands this dread and […]
There is no denying that digital marketing is crucial for brand development. No other form of marketing provides the same level of instant access at mass scale. However, with so many voices online, it is difficult to be heard above the noise. Additionally, consumers often ignore anything that resembles a standard advertisement. Unconventional and unexpected, […]
Affiliate marketing is often associated with fly-by-night companies selling cure-all elixirs in need of some spunky representatives. Or élite groups with significant buy-ins that MAY pay off if you are industrious enough. As a result, many are unaware of affiliate marketing’s potential for almost any organization. Below are five ways affiliate marketing works for any brand: Expands Audience Assuming that you have defined […]
In a previous blog post, we discussed marketing tactics to attract customers, particularly for those in “boring” industries. These brands often believe they do not have an “interesting” story. They try so hard to create something with mass appeal that who they are gets lost in bland strategies and industry lingo. This is why finding […]
