I am your typical millennial. I was taught to be a success I had to go to college. Vocational careers were not viable options. Higher education was what “smart” kids did. Two degrees and a lot of debt later, I cannot help but wonder if it was the best choice. Fortunately, I love what I […]
Although the industrial revolution is almost two centuries old, productivity remains an elusive unicorn that we all want to capture but do not know how. While there is something to be said about work ethic and tenacity, much of the struggle stems from bad advice and harmful behaviors. Below are five myths about productivity that […]
Despite their social impact, nonprofits routinely struggle to be recognized. In a sea of brands clamoring for consumers’ attention, it can be difficult to stand out. Charitable organizations have also faced severe budget cuts, which places marketing on the backburner. However, effective promotion is crucial for community building and funding. Below are six tactics to […]
At its core, marketing is simply a strategic process that elicits particular emotions to encourage action. For example, a targeted ad about simplifying the hiring process brings relief to the stressed business owner. However, consumers are bombarded with these tactics on a daily, hourly, minutely (its a word, I swear!) basis. As a result, they […]
Marketing is a businessman’s game. Concepts such as ad spend, buyer personas, and ROI are for people with the word “guru” in their Twitter bio. Artists prefer to live in the land of creation, where expression reigns supreme. The shift to creating for profit can often feel like selling out. Below are a few tips to […]
