Choice Tips

Trust Issues: 4 Ways College Marketing Can Regain Students’ Confidence

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With the steady rise in tuition and the increase in university scandals (Howard University for example), attracting prospective students is harder than ever. While higher education may not be for everyone, higher education can provide excellent opportunities. However, emphasizing this fact is not enough. Colleges must improve connectivity, developing personalized marketing that educates and reassures. Here are four […]

Choice Tips

6 Tactics to Jumpstart Your Nonprofit Marketing

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6 Tactics to Jumpstart Your Nonprofit Marketing

Despite their social impact, nonprofits routinely struggle to be recognized. In a sea of brands clamoring for consumers’ attention, it can be difficult to stand out. Charitable organizations have also faced severe budget cuts, which places marketing on the backburner. However, effective promotion is crucial for community building and funding. Below are six tactics to […]

Choice Tips

Why Your Brand Could Use Heartful Marketing

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At its core, marketing is simply a strategic process that elicits particular emotions to encourage action. For example, a targeted ad about simplifying the hiring process brings relief to the stressed business owner. However, consumers are bombarded with these tactics on a daily, hourly, minutely (its a word, I swear!) basis. As a result, they […]