Choice Tips

4 Ways Guerrilla Marketing Can Boost Your Brand

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4 Ways Guerrilla Marketing Can Boost Your Brand

There is no denying that digital marketing is crucial for brand development. No other form of marketing provides the same level of instant access at mass scale. However, with so many voices online, it is difficult to be heard above the noise. Additionally, consumers often ignore anything that resembles a standard advertisement. Unconventional and unexpected, […]

Choice Tips

5 Ways Affiliate Marketing Works For Any Brand

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Affiliate marketing is often associated with fly-by-night companies selling cure-all elixirs in need of some spunky representatives. Or élite groups with significant buy-ins that MAY pay off if you are industrious enough. As a result, many are unaware of affiliate marketing’s potential for almost any organization. Below are five ways affiliate marketing works for any brand: Expands Audience Assuming that you have defined […]

Branding

How To Find And Craft Your Brand Story

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In a previous blog post, we discussed marketing tactics to attract customers, particularly for those in “boring” industries. These brands often believe they do not have an “interesting” story. They try so hard to create something with mass appeal that who they are gets lost in bland strategies and industry lingo. This is why finding […]