Promotional Marketing

Why Product Personalization Works

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Reading Time: 3 minutes By Noelle Brooks In marketing, the more personal your strategies, the more effective your campaign. Promotional products are an excellent way to accomplish this.  After receiving a promotional product, 85 percent of people do business with that company, and the cost per impression is less than traditional media.  This is why gift-giving initiatives are so effective. You […]

Business Strategy

Why Every Organization Needs An Emergency Preparedness Plan

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Picture of a turquoise and white first aid case sitting on the ground.

Reading Time: 2 minutes By Noelle Brooks As storms such as Hurricane Micheal become more frequent, devastating occurrences, it is crucial that every organization have an emergency preparedness plan. Whether it be weather-related or human-related, emergency preparedness minimizes the impact of a disaster. Even if you are a small business owner or an entrepreneur, planning ahead empowers your organization. Unconvinced? […]