Promotional Marketing

Why Product Personalization Works

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By Noelle Brooks In marketing, the more personal your strategies, the more effective your campaign. Promotional products are an excellent way to accomplish this.  After receiving a promotional product, 85 percent of people do business with that company, and the cost per impression is less than traditional media.  This is why gift-giving initiatives are so effective. You […]

Business Strategy

Why Every Organization Needs An Emergency Preparedness Plan

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Picture of a turquoise and white first aid case sitting on the ground.

By Noelle Brooks As storms such as Hurricane Micheal become more frequent, devastating occurrences, it is crucial that every organization have an emergency preparedness plan. Whether it be weather-related or human-related, emergency preparedness minimizes the impact of a disaster. Even if you are a small business owner or an entrepreneur, planning ahead empowers your organization. Unconvinced? […]

Promotional Marketing

5 Ways To Use Contests For Marketing Growth

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5 Ways To Use Contests For Marketing Growth

Need a strategy that boosts brand awareness and lead generation? Create a contest. Contests are excellent marketing tools because they require participants to engage with your brand, usually through challenges. They also provide insight into what motivates your audience and if executed effectively, generates qualified prospects for your organization. But how do you create an […]